Monday was Day 1 of Darren Rowse’s 31 Days to Build a Better Blog. He mentioned the importance of having an elevator pitch. (Read the first post of the series click here.)

An elevator pitch is a small concise mission statement about what your blog is about. If you aren’t sure what you’re blogging about then that’s where you should start. Figure out what you want to convey to your readers. This doesn’t mean you can’t write off-topic from time to time, we all need to go where our creative juices are taking us.

An elevator pitch should be around 140 characters (yeah that’s the idea behind twitter – originally the elevator pitch of ideas, it has since transformed into something much bigger)…

Darren wrote the following about having an Elevator Pitch:

“One of the most important reasons to do this exercise is that to develop an elevator pitch YOU as a blogger to have thought through and crystallised in your mind what your blog is about.

If you’re fuzzy on what your blog is about it’s unlikely than anyone else will have much of an idea either.

Knowing what your blog is about helps you in developing every aspect of it including:

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• Writing Content
• Promotion and Finding Readers
• Search Engine Optimisation
• Networking with other Bloggers
• Branding
• Design…. the list can go on.

In fact almost every task that we’ll be doing in this next 31 days should flow from this task.”

I agree wholeheartledly with Darren on this subject my Elevator Pitch that I submitted is the same as my tagline on this blog:

“Your online guide to: Social Media Marketing, Blogging, Making Money, SEO(Search Engine Optimization), Search Engine Marketing (SEM), and Affiliate marketing. This is one make money blog with a whole lot of attitude!”

I’m planning on writing a blog post about all of my experiences with the “31 Days to Building a Better Blog Challenge”, so stay tuned!

Related articles by Zemanta

• Write an Elevator Pitch for Your Blog [Day 1 -31DBBB] (problogger.net)
• Day 1 of Problogger.net 31 day Challange (mfinch.ca)

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