Twitter Rolling out the Twitter Business Center! Would you pay for this?

Posted on 19 January 2012 by Patrick Curl

Twitter is set to Announce it's new Biz Center.

It's not fully up and available to everyone, but it's a step in the right direction to increase Twitter's growth among businesses.

I can see Twitter's business offerings being a huge part of the Twitter business model. If their new promoted tweets advertising model doesn't pan out, this one might still make them profitable.

I could also see it meshing with their geolocation service and possibly help them create a "local" data database. That of course is if they register each business and their location.

I picked this up from Andy Beal's Marketing Pilgrim, via Mashable.

According to the company regarding the new Twitter Business Center "only a handful of accounts have these features presently," but it will expand gradually to more businesses and more accounts.

Those companies lucky enough to receive an invite are getting emails that look like:

“Congrats!

Your account has been invited to participate in testing one of Twitter’s newest business-centric features, the Twitter Toolkit. We’ll be rolling it out to you within the next few days (if you don’t have it already) for your business or organization’s Twitter account. To get started, visit your business’ Twitter account settings…

http://twitter.com/settings/account

…and look for the “Business” tab. From there you’ll be directed to fill out some information which will help us verify your business or organization.”

Two of the biggest features so far that have been mentioned is that businesses will have a 'verified account' option, and non-followers will be able to contact businesses via DM. This will be helpful for businesses that are using Twitter for customer service.

I'm certain these advanced features won't be free, at least in the long term. What would you pay for Twitter Business Center - and what kind of services would you like to see to make it worth your money?

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