Twitter's much-anticipated new advertising platform launches today (Tuesday), exactly one day early of Twitter's Chirp conference for Twitter Developers.

The ad platform is being named "Promoted Tweets" and will hit the twittersphere around Tuesday afternoon, and will feature promoted tweets within Twitter Search results.

According to The New York Times and AdAge the new twitter advertising platform will allow businesses to rise above the 'noise' of the twitter stream to stand out. It all begins with search, but will enter the main twitter streams, as well as 3rd party apps eventually, with the possibility of an advertising revenue share option for developers.

Some of the initial advertisers to hit the new platform will include Bravo, Starbucks, and Virgin America. Advertisers will bid on keywords and initially pay for ads on a CPM basis, which is likely to change over time. Twitter is also planning on launching a 'resonance score' metric that will keep score with how much reach and impact certain sponsored tweets are having, based on favorites, retweets, views, and more.

The "Promoted Tweets" platform is very similar to the Digg Ads, which have been very successful for Digg. Both use user interaction with ads to help determine price, longevity, position, and more with regards to ads.

It'll be interesting to see how diehard Twitterers react to the new advertising model. I personally believe its about time, not that I like ads, but Twitter needs to do something to ensure that they have the going power to stick around for the long-haul. [image credit: AdAge, Source: Mashable]

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