Text is boring, Social Media is more than just blogging.

Yep, that title is pretty self-explanatory. A good social media strategy extends beyond just utilizing twitter, and facebook, and maybe a blog.

Media plays a big role. You need to use different media sources to convey your brand image. Just as in traditional marketing you'd buy tv commercials, radio, and print ads - in social media you will need to go beyond the text.

Text is great - but it's boring. Yet, social media isn't about blatant advertising either.

In order to engage the customer, and build loyalty you're going to have to find a way to go beyond just plain text. This could be tutorials, funny viral videos, video contests, podcasts, interviews, iphone applications, social media games, and more...

Think outside the box, and you will definitely be ahead of the competition.