Obama is somewhat of a newcomer on the political scene, and yet he has garnered a huge following. He has beat great odds to become the number 1 candidate for presidency. He is even beating McCain out by many points in states that normally go to republicans, like Montana. Why is this? Because Obama has embraced web 2.0.

He has embraced sites like facebook, twitter, and youtube. He, and / or those on his marketing team know the power that social media holds. Not to mention many fans of Obama can be found embracing social media - for instance this popular video by Obamagirl.