Microsoft Chokes on Vomit and Wusses out of it’s Most Successful Social Media Campaign Ever…

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It’s the same story that plays out in hundreds of unhappy homes. Husband looks at some naughty pics featuring people doing weird things with animals which are probably illegal.

Wife borrows laptop, see’s video of a farmer desecrating a baby sheep (or something like that – who knows).

Disgusted she vomits all over her hubby – and Superman, er.. Dean Cain as he explains the benefits of Microsoft’s Internet Explorer’s InPrivate feature.

This is one of a Series of PSA-style Vids to promote Internet Explorer 8, amid fears of losing market share to Firefox, Safari, and Google.

After the tongue-in-cheek video on IE8′s InPrivate Browsing feature becomes a mega viral success – what does Microsoft do? Pulled the plug – as apparently a few people found the ad disturbing.

I got ask this question though – Why pull the plug on an online video that you have the power to edit and that is going global and actually working to increase your brand, I’ll give you that the video is edgy – but have you seen Microsoft’s other commercials?

I’m beginning to think that their whole advertising arm is made of stiff 70+ year old men who have no idea what sells to the new generation.

Everyone knows the Mac commercials with the Mac and PC characters – they’re practically cultural icons.

Check out the video for yourself:

If Microsoft truly wants to become the powerhouse that it once was – and apply that to other areas such as IE, and Search it is going to have to embrace creative content.

That’s the heart of social media. Before social media you made a commercial and spent a $million dollars on it. Then you buy advertising from TV Networks for a couple million dollars more.

Today you create a video or a bunch of promotional videos and launch them on youtube. Or even have a contest to get user submitted media(which is sometimes better than professional done videos) – then youtubes’ users decide which videos will become viral sensations – and when they do it’s FREE commercial advertising enmasse.

According to Jolie O’Dell @ Read/Write/Web this video is just too cool for Microsoft. They finally do something right, and decide it’s too edgy.

Come on Microsoft – Grow a Backbone why don’t you. Steve Ballmer for cryin’ out loud you have ‘Ball’ in your last name – why don’t you grow a pair!

Related articles by Zemanta

• Microsoft Creates Bizarre Series of Online Ads To Promote Internet Explorer 8 (laughingsquid.com)
• Microsoft drops vomit ad after outcry (guardian.co.uk)
• MSFT Wishes You Happy Porn Browsing in New Vomit-Filled Video, Then Retracts Ad (readwriteweb.com)
• Microsoft Pulls Vomit Ad (thetechscoop.net)
• Microsoft removes projectile-vomiting IE8 ad from parts of the Web (macworld.com)
• The IE8 puke ad pulled – the warm and fuzzy crowd wins again (inquisitr.com)
• Microsoft Pulls Vomit Advert (netnewsdaily.com)

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