Between Ashton Kutcher, CNN, Larry King, and Oprah the world is now buzzing over Twitter. I personally love twitter, and have used it to build up a number of web properties. (BTW Follow me!)

I love how easy it is to follow real-time trends. I love how fast a person can get questions answered. Sure you could use one of the answer sites like yahoo answers, or anzwers, or ask a ChaCha.com guide, but twitter is almost automatic.

There are many different things you can do on Twitter including:

• Looking for a Job
• Quitting a Job
• Posting Jobs
• Networking
• Getting Engaged
• Dumping People
• Being Dumped
• Getting Business Ideas
• Finding Funding for a Business
• Sharing websites
• Following every minute action a Celebrity takes
• Following the Swine Flu epidemic.
• Arguing Politics
• Social Branding
• Getting blog traffic by Twitter
• Getting Programming Advice via Twitter
• Get out of an Egyptian Prison (it really happened to a Berkley Student)
• Get restaurant recommendations
• etc…

So if there are so many wonderful things that you can do with Twitter… Why are so many people trying it, then leaving it?

According to Nielsen:

Compare it to the two heavily-touted behemoths of social networking when they were just starting out…we found that even when Facebook and MySpace were emerging networks like Twitter is now, their retention rates were twice as high. When they went through their explosive growth phases, that retention only went up, and both sit at nearly 70 percent today.

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Of course Mashable did mention how Nielson only tracks return visits to twitter, and many users don’t use Twitter.com to tweet.

Due to twitter’s api there’s hundreds of different ways to use twitter without ever even visiting twitter.com – e.g. TweetDeck…

Does Nielsen’s Twitter statistics add up? Or do the numbers lie? Do more people ’stick’ than meets the eye?

IMHO I believe that the numbers are way off, and I think there might be more like a 10-15% drop rate. I know a lot of people who Tweet via 3rd party apps.

Related articles by Zemanta

• The Fastest Growing Social Sites (mashable.com)
• Why all of your friends are on Twitter (northbynorthwestern.com)
• CNN, Ashton, Twitter … Oh My (mashable.com)
• Twitter Fight! (nickwagman.blogspot.com)
• Twitter Fight! Larry King To Kutcher: CNN Will Bury You (techcrunch.com)
• Celebrities Are Not Taking Over Twitter (adamhcohen.com)
• AOL Pimps Twitter and Pushes Bebo Aside (centernetworks.com)

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