A landing page can serve many purposes. It is often used in Affiliate marketing and PayPerClick campaigns when trying to get visitors to go to your affiliate campaigns.

It can also be used for Split testing different marketing campaigns for an ebook, or online product.

For instance you can create a special link for a friend to blog about where everyone who visits that person’s specialized landing page and orders gives your friend a referral fee.

You can also setup different landing pages to see which ads get people to act.

First step in setting up a landing page in wordpress is designing the template for your landing page.

The easy way if you know your way around php and wordpress themes is just to make a duplicate of your ‘Page’ template and rename it to ‘landing page 1′ or something similar. Then edit that to look the way you want it. For instance it’s a good idea to remove the sidebar on landing pages.

On a landing page you want the focus of attention to be whatever your point is. The point of landing pages is to get a quick action from an internet user with a short attention span.

Get them to fill out your CPA form, or visit whatever program you want them to purchase from, or even just get them to subsribe to your newsletter.

Don’t give them distractions.

If you don’t feel comfortable editing your theme files, then you can try the AffiliateTheme which already comes with built in Landing pages that you can use.

Second Step (Optional)

If your landing page is for a special offer, or for a discount then you don’t want the whole internet finding your landing page. (Some landing pages you do want the whole world knowing about, some you don’t)

In this case I recommend using the Advanced Category Excluder plugin.

This plugin lets you create a special category that the plugin will ‘exclude’ from your website. It will make it so the page will not show in search engines, or anywhere else. The only way to find the page will be to know the exact link, so only those who receive the link will be able to use it.

(Special thanks to Slyvisions.com for the heads up on the Advanced Category Excluder Plugin and it’s use in Landing Pages)

Can you think of any other ways to create and optimize landing pages on Wordpress?

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