Patrick CurlCorporate Blog, or Corporate Blog Network?
A corporate blog, is of course a wonderful way to build seo, and recognition of your company. Most corporate blogs only have a few writers, and blog posts are often few and far between.
Enter the corporate blog network.
What if you had everyone in your company write 1 blog post daily? Say your company is a call center and you have 1000 employees. You give each employee who wants to blog, 45 minutes to do their research and blog. You could even do this just as a test project and only accept a certain number of applicants.
One good thing would be to train them on blogging. Blogging is NOT just about writing blog posts. It is about socializing and bringing a conversation to the table. To be successful at this, you would need to hold regular training and teach them how to use conversational marketing techniches and build relationships.
You’re best bloggers are a goldmine, and if you can afford to, it would be well worth it to make them full-time bloggers, give them weekly requirements, make sure they’re in the know with company happenings, and they could also be the managers of the lesser bloggers.
You can manage the tone of the blog, by making sure that each blog post is edited first for professionalism, language, and grammer. If someone isn’t cutting it, whether they’re not proofreading or using the best language skills, you can drop them from the program and add new bloggers.
If you’re a company that sells products you could have each blogger blog about certain makes / models, give reviews, etc.. The key here is building keywords. You want as many related and relevant keywords pointing from google to your website as possible.
6 Conversation Marketing Tactics to get you Started!
1. Link out to other’s blog posts as often as possible.
2. Comment on related blog posts EVERY time you have an a+ article. An a+ article is a top notch article that you’re certain will bring value to your site. Usually it’s lengthy and in-depth. When you comment, instead of using your website address, use the address directly for that blog post.
3. All bloggers working for the corporate site should have full-profiles on as many social networks / social media sites as possible, and they should have as many contacts as they can add without distracting them from their writing. The top three networks to focus on, are facebook, linkedin, and myspace.
4. Use video. Social media is huge right now, and getting a video on youtube can bring huge results - especially if it’s humorous. You may also have your corporate staff do interviews with bloggers.
There are many bloggers who would love to interview a CEO of any big company - all you need to do is ask. Also note - When submitting videos, don’t just limit them to youtube, submit them to all the big video sites.
5. Along with conversational marketing should be an emphasis to get people to subscribe to a newsletter AND to your blog feed.
6. Use Twitter. Twitter is huge right now, and there are plugins that will automatically post blog updates to a twitter account. There are many plugins and tools for twitter. You should use twitter, and so should all the corporate bloggers. Twitter is a great place to get feedback, and build relationships. There are also some clones, and similar sites, some good ones include: friendfeed and plurk.
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Tags: bloggers, blogs, company happenings, marketing tactics, professionalism, relevant keywords
I agree with this completely. I just came from a chamber committee meeting and they are working on their blogging platform as well and were looking for suggestions on how to improve their blogs.